Intellectual Property

You’ve created a brand. Your logo is amazing. You’re a-b-s-o-l-u-t-e-l-y killing it. Naturally, you want to use the law to protect your precious creation. Well the world of intellectual property can be pretty confusing. 
 

Copyright

Copyright is a protection that is meant to cover your original literary, dramatic, musical and artistic works. Good news! Copyright applies as soon as you create your artistic expression automatically! However, you’ll want to do more to protect your original work. See our blog on the 123’s of copyright here.

Trademark

A trademark refers to the protection of a word, series of words, a logo or a logo and words together that you use to identify your business. Trademark protection exists to protect creators of ideas and to protect the public from being misled about just who owns those ideas. Trademarking can be a long, government-intensive process. But it doesn’t have to be hard. Click here for more on trademarks and registration.

Licensing

 If you are ready for licensing, you’re already on the next level. Licenses are used when your business has become so influential that letting others use your trademark, copyright or some other aspect of your business has become a financially rewarding reality. Licensing is all about demand. If your brand has experienced serious growth and others want to be a part of it, you need to think about if and how you’re going to let your brand be used. Let a well thought out licensing agreement communicate the values and expectations underpinning your brand and guiding its use out there in the wild. 

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