Online Business Essentials

The world is changing and so is the ‘how’ of delivering the brilliance of your heart-leading business. Choosing to take your enterprise online involves some key considerations. At the heart of it, you’ll want to think about how to best communicate with your website’s visitors. We can’t think about anything more heart-leading than being totally open and honest in all of your communications, whether in person or online. To foster openness, include the following on your online services: 

Terms and Conditions 

These are the rules your visitors must agree to in using your website and buying your products and services. You’ll want to include terms such as a no refunds provision, third party link disclaimers, and info on affiliate sources on your website. 

Privacy Policy 

Since websites collect user information, you’ll want to be open and honest about what you’re going to do with it and where you’re keeping it. This gives web visitors a choice about the personal information they share and helps them avoid ‘spam’. If your site uses third parties, you’ll want to communicate their privacy policy too. 

Disclaimers 

These are important to protect your customers. Since you are advising people in using your heart-leading business services, you’ll want to be open and honest about your qualifications, what services you are providing and/or what is in the product that you are selling. Make sure to be realistic about the outcomes your customers can expect by including a ‘no guarantees’ clause, otherwise dissatisfied customers could file a claim against you and your business.  

Although communicating the ins and outs of your online business with customers may seem overwhelming, it can actually be quite simple. While we’re here to help you through the law, remember to start by digging deep to think of the types of customs you’d expect were you shopping in a bricks and mortar store or working out at an in-person studio. Remember, the key to your heart-leading business is communicating openly, honestly, and clearly with your customers. 

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Online Business Essentials >